An interactive park based on the franchise of the world-famous cartoon “Masha and the Bear” is in the heart of St. Petersburg – the Nevsky Passage Gallery. The main scenario of the park revolves around a trip to the magical forest by train, which departs from St. Petersburg and allows to move into the animated sets of the cartoon. The main goal is to find the lost Masha. The whole story and interactive scenarios in the park bring visitors to the culmination – a visit to the VR theater, where we not only find ourselves inside the magical world, but also finally meet Masha.
The main difference of the park is the combination of activity zones with interactive modern solutions. The space all the way long is saturated with decorations that allow visitors to fully find themselves in a Magical Forest, because zoning is a reflection of the world of Masha and the Bear with the preservation of the main dominants and their location. Guests will visit Masha’s house, take a ride on the train, see the wolves’ car, dance with the Pig Rosie, will be able to play in the Bear’s house and become the heroes of one of the series, coloring characters with the help of digital solutions in the interactive zone. In the final of the adventure, visitors will not only be able to find Masha, but also help to save her in an interactive VR theater, as well as buy souvenirs or taste Russian cuisine in the cafe of the Bear. The project is currently in the process of implementation.
